Entries by andre

business plan

See “12 Critical Slides,” pages 349–352 of your text, for a sample PowerPoint presentation to investors. View Shark Tank pitches for ideas on how to create a brief but compelling presentation of a business. This Week’s Discussion Post For this week’s discussion, create a brief presentation addressing the following: Your business plan is now complete. Imagine you […]

marketing research

Frame your topic as a business problem/challenge Discuss how marketing research is used to identify and exploit business opportunities Examine the role of ethics incorporating concepts from the field of marketing and psychology Discuss how combining marketing and psychology perspectives/methods would contribute to the resolution of the problem/challenge Include a limited quantitative discussion and analysis […]

Marketing Management

Week 2 Reading: Chapter 3&4References Requirement: Minimum of 3 Assignment Instructions: Submit a PowerPoint presentation (9  slides excluding title and reference slides, consistent with APA guidelines 3 total references ) that examines the competitive advantage of the organizations below. Include the following: Describe the SWOT analysis for Amazon.com and Ebay.com. Conduct a five forces analysis for Amazon.com and Ebay.com. […]

Marketing A1

Week 1 Reading: Chapter 1&2 Number of pages Requirement: One title page, Minimum of 2-page content, One reference page.References Requirement: Minimum of 3 Assignment Instructions: What are the importance ethics in marketing strategy, the value proposition, and the elements of the marketing mix of an organization? List and explain the essential information components for assessing a global market […]

Marketing Plan

MUST develop a marketing plan for a small business Topic- ‘Indian Food truck at California beaches’ submit a brief introduction (3-4 pages) of their chosen business and plans to develop their marketing plan. The introduction should include:- 1) Cover Page/ Abstract which includes the name of the organization/business 2. Executive Summary -condensed version of your marketing […]

Consumer Decision Making

Consider a purchase you recently made (for interest, assume that the purchase was over $100). Describe your decision process in a minimum of 175 words: How did you determine your need? How did you search for information? Did you evaluate alternatives? Did you have criteria upon which you made your choice? How did you assess […]

Marketing Management

Using the Library Information Resource Network (LIRN), JSTOR, or any other electronic journal database, research six (6) peer-reviewed articles that can be used to answer your upcoming CLA 1 assignment. Your discussion should summarize the articles in such a way that it can justify any arguments you may present in your CLA 1 assignment and […]

The Legal Minefield Overseas

300 words for each part, references. The Legal Minefield Overseas China’s growing middle class and spending power have made it a marketers’ dream. But navigating the intricacies of Chinese society is guided by written and unwritten rules that global businesses need to learn. Brands often end up intertwined in politically charged news events. Censorship is capricious […]

international marketing

5-6 pages, please include the following: abstract, introduction, conclusion and references In some countries, consumer attitudes toward foreign products reflect their desire to protect the company’s competitiveness in the home market. Even governmental entities tend to protect the company’s competitiveness in the home market. To counter this protectionism, some organizations operate their foreign subsidiaries as […]