Content Analysis

Homework Assignment 7: Content Analysis

This assignment consists of four tasks. All four tasks must be accomplished for full credit.

Tasks 2 & 3 require only short answers (one paragraph long). Task 4 has two options for you to choose one and requires a more detailed answer including your own study.

Task 1. Listen to my Narrated PP lecture. Once completed, provide the FIVE things you believe to be most important from this lecture.

https://wmich.mediasite.com/Mediasite/Play/950879457a7347e0b79ea8d37d107ac51d

Task 2: Language use

Read “People with depression use language differently” http://theconversation.com/people-with-depression-use-language-differently-heres-how-to-spot-it-90877

(a) Say what is special about language use and/or vocabulary of people with depression according to the article.

(b) Say if you have ever noticed that people, including yourself, switch to a different vocabulary in a different situation. Give specific examples of change in your or other people’s vocabulary. Why do you think they do it?

Task 3: Based on: “Using unobtrusive methods” at:

https://www.youtube.com/watch?v=u_2CcFkJFcc

(a) Explain, how does David suggest to study attitudes to death and mortality unobtrusively?

(b) Why does he think that it is better to study them unobtrusively?

Task 4: – Choose one out of two options below as your fourth task

Option 1: Based on: “Introduction of content analysis” at: https://www.youtube.com/watch?v=Lur6ArVKXAI

First, explain the following:

(a) What is the difference between Manifest and Latent codes in content analysis?

(b) What particular manifest and latent codes did the author of the study in this video identify on the Playboy magazine covers?

Second, give your own example of manifest and latent codes on any picture from any magazine (submit a picture).

Format (where possible): Use the Times New Roman 12 pts. double space. Type in black ink.

Complete and submit via [DROP BOX] (see the syllabus for date/time).