Ethical And Socially Responsible Marketing Analysis

Select a company that you find interesting for purposes of this assignment. (AMAZON)

Read “Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making” from the University Library.

Write a 350- to 575-word analysis and evaluation of your selected company’s effectiveness in the following areas:

Distinguish between social responsibility, ethical, and legal issues and their effect on the company’s marketing.
Relate the triple bottom line to the company’s sustainability.
Analyze consumer influence on ethical behavior and the company’s marketing.
Assess the value of communicating the company’s ethical behavior to the public.
Conclude how ethical issues influence legal issues in the company’s marketing.

Format your assignment according to APA guidelines.