Marketing Management

Week 2 Reading: Chapter 3&4References Requirement: Minimum of 3 Assignment Instructions: Submit a PowerPoint presentation (9  slides excluding title and reference slides, consistent with APA guidelines 3 total references ) that examines the competitive advantage of the organizations below. Include the following:

1. Describe the SWOT analysis for Amazon.com and Ebay.com.
2. Conduct a five forces analysis for Amazon.com and Ebay.com.
3. Consider the concept of the value chain. Which of the firm that you believe does an especially good job of investing in elements in the value chain to gain higher profit margins versus competition. Which two elements in the value chain does that firm handle especially well?
4. Finally, evaluate which of the two organizations has more competitive advantage using your five forces analyses. Be sure to identify any leverage or advantages that Amazon.com has in relation to Ebay.com. Use facts from the two analyses to support your conclusion.
5. In what ways, does each of the change drivers impact both of the firm’s ability to successfully do marketing?
6. What should it be doing that it is not doing at present?