Guidelines for Analyzing Short or Mini Cases in Strategic Management
Situation Analysis: Analyze the current situation as described in the case.
- The firm
- External environment.
- Internal environment.
- SWOT (Strength Weakness Opportunity Threat) Analysis.
- The industry the firm operates in
- Rivalry in the industry.
- Market growth rate
- Firm’s market share.
- Major Challenges for the firm/industry
- The Firm’s Business Strategy: What strategy has the firm adopted(Cost leadership, Differentiation, Cost Focus); what are the implications on firm’s economic performance.
- Overall analysis
- Recommendation Action Plan
- Alternatives to Solve the Highlighted Issues or Problems
- Answers to the questions in the mini-case