NEW PRODUCT MANAGEMENT

You will read assigned chapters  and provide examples to chapter concepts from Costco.

Company Information:

Company: Costco Wholesale Corporation

CEO: Walter Craig Jelinek

Year Founded: 1983

Headquarters: Issaquah, WA

FY20 Revenue: $122.14 Billion

Employees: 214,000

Description: “Costco is a membership only warehouse which generates a majority of its revenue from retail sales and a small percentage from membership fees.” （Wikipedia）