Perishable products Distribution strategies

Alternative: Develop a distribution strategy for a perishable product such as Copper River Salmon, Champagne Mangos, or Flowers such as Tulips. Consider the the importance of freshness, and being able to track and trace the product through the supply chain.


Part 1:
Please complete the following “Distribution Strategy” scenario.

Go through the scenario.

Your task is to determine which distribution strategy is best for the company.
Choose a solution and in one paragraph make a clear and specific recommendation based on the readings in the class so far. In a second paragraph, describe how the company can implement your recommendation. Write your recommendation/implementation in third person. Include a cover page.

At the end, discuss the questions that are presented below.

Answer the following questions:

What did you find challenging in completing the scenario (i.e., information network layout, etc.)?

How does this additional information factor into effective distribution strategies?

Provide your response by uploading a Word document. Use this format:

Recommendation for Distribution Strategy