For this discussion, first read the article What Is Brand Revitalization? to get an overview of what is involved in revitalizing a mature brand, including the role of globalization. Then, address the following:
- Suppose you own a shoe manufacturing firm that is going to begin selling shoes (your choice of type) in your chosen country (AUSTRALIA). Using the demographic breakdown of your chosen country (AUSTRALIA), choose at least one demographic for segmentation and identify a minimum of two target markets.
- Summarize the key reasons why you chose those particular demographics and target markets.