Competency

Evaluate psychological theories and their insights into the widely varying opinions and attitudes that are expressed through social media.

Student Success Criteria

View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.

Instructions

We have been looking at different psychological theories and the way we can use them to better examine social media. For this assignment, you should choose yourself or another person (such as a celebrity or a politician). Spend some time looking through your/their social media accounts: Facebook, Twitter, Instagram, Pinterest, etc. Then write your analysis, being sure to cover these points:

• A good introduction including who your subject is and a good overview of them and their social media use
• Examples and discussion of schema/script theory in your subject
• Examples and discussion of cultivation theory in your subject
• Examples and discussion of agenda-setting theory in your subject
• Examples and discussion of social learning in your subject
• Examples and discussion of uses and gratifications theory in your subject
• Conclusions

Social and Mobile Marketing and Business Research, Analysis & Planning

Word limit: 1,500-2,000 Words

Learning Outcomes:

1. Monitor changes in digital environments and identify their potential opportunities and impacts on an organisation.
2. Critically analyse an organisation’s strategic information and digital system’s needs.
3. Plan and implement communications and information systems to achieve strategic goals.

Learning Focus:

Week 1: Overview of Electronic Commerce

Week 2: E-commerce Infrastructure: The Internet, Web, and Mobile Platform

Week 3: Building an E-commerce Presence: Websites, Mobile Sites, and Apps

Week 4: E-commerce Security and Payment Systems

Week 5: E-commerce Business Models and Concepts

Week 6: E-commerce Marketing and Advertising Concepts

Week 7: Social, Mobile and Local Marketing

This assignment covers concepts learned in Weeks 1 to 7 (inclusive) with a specific focus on concepts learned in Week’s 3, 5, 6 & 7. The textbook called E-commerce 2020-2021 business. technology. society. 16^th edition by Kenneth C. Laudon & Carol Guercio Traver. Published by Pearson education limited.

Scenario

You are a Northern Territory based entrepreneur. You would like to open an online Vegan restaurant called NoCow-NoFowl. This business will offer a range of dietary balanced vegan meals for pick-up from a Bagot Rd outlet or delivery to a customer’s preferred location.

The new and creative aspect of your planned business is that customer will be able to order their meals in two different formats: Dine-Home-Now or Make-It-Myself.

• Dine-Home-Now will result in the ready-to-eat meals prepared fresh and delivered directly to the customers preferred location within a guaranteed delivery time
• Make-It-Myself meals will be delivered in a convenient pack ready for a customer to follow simple step-by-step instructions on how to prepare the meal. There will be a guaranteed delivery time.

The meal preparation facility on Bagot Rd will not have in-house dining facilities. However, it will have a complete home delivery service: scooters for small orders and a van for larger and commercial orders. Customers will be able to order and pick-up meals directly at the preparation facility.

The anticipated primary ordering system is an online ordering system that will:

• Be connected to an eBusiness production package that will sequence the production of orders for the preparation area.
• Ensure available ingredients are tracked to ensure orders can be fulfilled. If ingredients become unavailable the related meal/s are removed from the menu automatically.
• Log and collate customer feedback.

The vision of the Business will be:

To sell fresh, healthy, tasty Vegan meals, for pick-up or delivery, that vegans and meat eaters will want to buy on a regular basis.

You have extensive experience in Vegan food preparation having learned from the best, your mum! However, you have little business experience including running commercial kitchens, setting up stocking and ordering systems, online marketing, advertising, and building online presence. While you are very experienced with social media because you us it everyday interacting with your friends, you haven’t explored the ecommerce opportunities of social media channels.

However, outside of the above detail you are unsure of how to proceed. You know that you need to conduct some serious research and planning and be critical of everything you think you know to ensure success in the online business space.

Task Details

To complete this assignment, you are going to construct a business plan using a report formatted with Harvard in text author-date style.

Your report will need to focus on:

• Describing in detail, the eCommerce strategy you are going to use to achieve your goals including aspects such as, but not limited to, revenue models, target markets, business models, development capital realization, Porter’s analysis, and SWOT analysis.
• Describing in detail, a marketing and advertising strategy for your eBusiness including aspects such as, but not limited to, behaviour models, Web site usage, consumer profiles, trust, and validity, mobile, Apps, email, social media, transaction logs, data collection, and cost benefit analysis.

Note: you need to clearly justify the key aspects, techniques, and strategies of your business proposal.

Rubrics:

Fully addresses all aspects of the writing assignment. Stays on task throughout and answers all questions.

Evidence of broad, systematic and creative research. Selection of data goes beyond the mainstream literature/tutorial/textbook. Consistent and accurate referencing used throughout, showing ability to reference a range of source types. Ideas and words of others acknowledged.

Demonstrates skilful use of high quality, credible, relevant data to support arguments: effective analysis and discussion of statutes and cases to develop the essay.

Full and rich development: confident identification and discussion of the most relevant issues and principles. Shows sophistication in thinking and approach.

Clear and fluent expression indicates the report has been successfully edited and proofread before submission. Correct form for text type: (headings, indentations etc.); spelling, punctuation error-free.

Week 2 ProjectAssignment  Due May 11 at 12:59 AM

Religion in Sixteenth- and Seventeenth-Century European Art

Whether artists were working under the patronage of a Catholic Pope, endorsing a Counter-Reformation agenda, or producing art influenced by the Protestant Reformation, religion had an undeniable impact on the creation of art in the High Renaissance and Baroque periods in Europe.

Carefully examine the following works, and read about each one in your textbook, course and video lectures, and through reliable internet resources:

• Michelangelo, Sistine Chapel Ceiling, 1508-12
• Grünewald, Isenheim Altarpiece, 1510-15
• Durer, Four Apostles, 1526
• Caravaggio, The Calling of St. Matthew, 1599-1600
• Rubens, Elevation of the Cross, 1610

In an essay of 5-7 well-developed paragraphs, address each of the following questions, making specific references to the five paintings listed above:

1. How does each painting reflect the religious context in which it was created? What is the religious context or influence apparent in each painting?
2. What additional historical events may have influenced the creation of each painting?
3. What, if any, was the influence of the patron of each painting?
4. Explain how the style and specific visual characteristics of each painting contributed to or reflected its overall religious context or meaning, especially for contemporary audiences.

Include specific details about the visual characteristics and content of each painting in your response.

Provide proper citations for any information from outside sources included in your essay.