Marketing Plan – 1 – Barclays Bank

Using the approved company (Barclays Bank) and product/service, you will answer the following questions:

• Who are the competitors in this space?
• What are the overarching benefits they have to offer the consumer? What do they offer that is different or attractive to the consumer?
• What gap will you fill by offering your redefined or new product or service?

Paper length should be 4 pages in length using APA formatting and should include a cover page and reference page which are not included in the page count. Writing Assignments are due on day seven at 11:59 pm EST. See this reference for more details on APA style.